Gain a deeper understanding of your customers with Shiprocket's Customer Profile features.
These tools unlock valuable analytics, including:
- Customer Purchase History: Track "Total Orders" to see a customer's overall buying behavior with you.
- Sales Performance: Analyze "Total Revenue" generated from each customer to understand their spending patterns.
- Delivery Success Rate: Monitor "Delivered Orders" to identify reliable customers. "RTO Orders" help pinpoint areas for improvement in your fulfillment process.
- Marketing Insights: Identify the "Source of Order" to understand where your customers are finding you (website, marketplace, etc.) and optimize your marketing efforts accordingly.
By leveraging these insights, you can:
- Personalize your marketing: Target high-value customers or similar demographics for a more effective approach.
- Improve customer retention: Address potential issues with customers who have frequent "RTO Orders" to boost their satisfaction.
- Optimize product offerings: Tailor your product selection or promotions based on "Total Orders" and "Total Revenue" to better meet customer needs.